Authority Marketing – Search & Social Experts
Our team of presenters will cover a full range of search engine and social media marketing topics as they pertain specifically to developing content and becoming seen an expert in your industry.
President, McDougall Interactive
John McDougall has worked in advertising and the creative fields since 1992. With a background in music and the arts, John enjoys the blending of art and advertising. Originally a media planner at McDougall Advertising, he was asked to head the Interactive Division of McDougall Advertising during the dot com boom. John is now the President of McDougall Interactive Marketing and blogs at workingdemosite.com/authority, legalmarketingreview.com and mcdougallinteractive.com. Having provided internet services full time since 1995, John was among the first group of people implementing search engine optimization. With local speaking engagements, successful websites, frequent media mentions and an award winning book on Internet marketing, John is committed to the internet revolution. See John in a live interview with some essential tips.
John McDougall is also a board member of the North Shore Chamber of Commerce, as his father was through the 1980’s and 1990’s. Dan McDougall, who sold McDougall Advertising – which at the time was the sixth largest agency in New England – to Bozell Kampstra, (now owned by IPG) is a constant help to John as he grows his business and builds brands online.
John donates time, money and services to organizations such as the Starhouse of Beverly, MA, Christian Foundation for Children / Aging and others.
He enjoys playing guitar, collecting and selling fine art, offshore tuna fishing, snowboarding and international travel.
Director of Digital Marketing, McDougall Interactive
John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester Research (Online Community Manager), 48hourprint.com (Director of Marketing); plus a number of content and interactive agencies.
Director of Interactive Marketing Services, Analytics & Reporting, McDougall Interactive
John has extensive computer experience and a background in business and radio advertising. He got his Search Engine Optimization training from nationally-recognized internet marketer Bruce Clay, and has been working in the Internet Marketing industry since 2005. John stays up-to-date on his SEO skills with regular attendance at Search Engine Strategies and SEOMoz Pro Seminars, and has spoken on SEO at Salem State College and the North Shore Business Forum. At McDougall Interactive, John acts as the lead strategy and technical executive for all search accounts. In his spare time, John enjoys spending time with his wife and four young children, and is also an accomplished musician, playing piano, saxophone, guitar, and the occasional Irish whistle.
Director of Paid Search, McDougall Interactive
Bob possesses 11 years’ experience as a paid search specialist, and he’s both an e-commerce expert and a certified Google AdWords specialist. Bob was instrumental in McDougall Interactive being invited three years in a row to Google headquarters, as elite paid search partners, with only 110 other US agencies (2014, 2013, 2012). He has helped hundreds of clients, from small businesses to large corporations, achieve immediate results with their paid search efforts. PPC is an ideal fit for his thinking as a practice that requires understanding developing insights into searcher intents, sales processes, and meeting ROI objectives. Applying his years of knowledge in web marketing, he also has experience in the startup of a profitable online coffee business.
Senior Web Marketing Strategist, McDougall Interactive
Rick is a top-performing Search and Inbound Marketing expert with 15 years’ experience in SEO, PPC, social media, e-commerce, email marketing and content management for enterprise-level clients, like Dealer.com. He has successfully developed strategic and measurable digital marketing plans that raised visibility on search engines, social media and web portals, and increased traffic, leads, conversions and sales. Rick is an internationally competitive athlete in four sports, as well as a musician, photographer, and amateur rocket scientist.
Entrepreneur Success Speaker, founder of PRleads.com
Dan Janal has written 8 landmark books, including 6 for John Wiley & Sons, that have been translated into 6 languages. He’s an inspiring business keynote speaker who helps entrepreneurs realize their dreams of creating a successful business, leading a balanced life, and achieving financial freedom. You will also find him frequently on webinars, podcasts, and radio shows. Dan is probably the only person who created 8 different businesses that make $100,000 a year by using 8 different business models. He’s spoken on marketing topics and futurism in six countries and four continents and has taught at Berkeley and Stanford.
Channel Marketing Associate, Hubspot
After attending Bentley University, Alec Biedrzycki pursued freelance marketing consultation until working for marketing start-ups. Now he’s a Channel Marketing Associate at HubSpot, working with HubSpot’s partner agencies to help them achieve success with channel marketing initiatives. He’s the founder of innovation-al.com.