Lots of interesting stuff happening recently with search and social media marketing news. The following are the top five things that inspired me this week.
- MOZ ranking factors
Every year Moz does a survey of top Internet marketing experts to see what factors influence Google. Links are right up there at the top, so if you think that getting good links to your website is dead, think again.
Search Engine Watch recap of the ranking factor study
- 5 types of content to get the most links
Given that links are still critical for search engine optimization, check out the following piece from Neil Patel about how to present your content to get more links.
- Google penguin and the impending update to the Algorithm
Last week I wrote a blog post about Google Penguin and that has been taking up a lot of my research lately.
If you screw up your link profile, you’re in for a world of hurt. Check out my article but also make sure to keep up with all the news you can get about when Google is going to refresh the penguin algorithm.
- Searchmetrics ranking factors study
Searchmetrics ranking study is another favorite of mine. This year, one of the things it does is reinforce how important technical SEO is.
Also check out the recap on Search Engine Watch.
- Moz Industry survey
This online marketing industry survey helps illustrate some of the top things agencies are focused on and some of the tools that they use. I love these kinds of articles that show what the rest of the industry is up to so that we don’t work in a vacuum.
Conclusion
Heraclitus said that “The Only Thing That Is Constant Is Change” and it sounds like he had the temperament to be a great digital marketing director.
What digital marketing trends are you seeing lately that get you excited or make you nervous?
