Platform conference review series: Amy Porterfield’s tips on unpublished page posts.
Amy Porterfield is perhaps the foremost authority on Facebook, so when she says to focus on building your email list and not solely on getting likes, comments, and shares, it comes from a true place of authority.
Like Michael Hyatt, she said, “The entire energy of your business is tied to the size and quality of your email marketing list.” Without it, every day is a struggle, and yet getting your list on track doesn’t have to be that hard. Facebook ads, according to Amy, are one of the best ways to start.
3 steps to building your email list
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Create an irresistible offer
While fans equal community and social proof, the ultimate goal is to turn fans into leads, and prospects into customers. On Facebook, 99% of the time, Amy never sells anything. She leaves the selling to email marketing.
She suggests that whatever your offer is, make sure to align it with what your emails will be about.
Examples of irresistible offers or email sign-up magnets
Simple Green Smoothies 30-day free challenge:
Also check out my recent post with Michael Hyatt’s list of irresistible email offers.
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Create an opt in landing page
Not only do you want to have a nice call to action graphic of what your e-book or offer looks like, but you should have a landing page with more information. Amy likes leadpages.net for creating amazing sales pages. I recently did a webinar from Lead Pages and I can’t wait to try it.
This is what a basic landing page looks like: Guide to Landing Page Copywriting
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Create a Facebook ad
Amy told a nice story about one of her $97 products and how she spent $7,000 on Facebook ads to make $35,605 in return. She recommends spending $10 per day as a test. Even if you just tried for a month, it will be a worthy test. Especially if you have a product to sell.
What type of Facebook ad should you create? Amy doesn’t use sidebar ads much and prefers unpublished page posts. An unpublished Page post will appear in the News Feed but not on your Page. This way you can create and test as many ads as you want, without annoying your main fans.
If you’re wondering how to create an unpublished page post ad, instructions are below:
You can link to your landing page from the ad. It’s a good idea to create powerful text that entices the reader by addressing something that might be a problem for them. You might say something like “Are you struggling with Facebook? Try my webinar.”
Using action words like “click” can be helpful. Interestingly, “learn more” is the least popular button and she finds that words like discover and watch get more attention. It is also important to say who the content is for – e.g. this webinar is for coaches and entrepreneurs. This creates a connection that makes people feel like it is just right for them.
Amy likes PNG images versus JPEG’s and suggest 1200 pixels by 627 pixels. She also likes Canva, which is a fun free tool for creating good-looking images. They even have a 1200 x 627 template.
Interestingly enough, paid clicks actually help your regular organic posts! Your score actually increases via paid.
3 places to potentially put your ad:
- Sidebar
- Desktop news feed
- Mobile news feed going to a mobile lead pages landing page
The mobile news feed often gives the best results. Just make sure your ad looks good on mobile devices.
Selecting targeting for your Facebook ads
Under interests, you can select things such as people who like Amy Porterfield’s page. Targeting other Facebook pages and the people who like them can generate highly targeted customers.
Play around with graph search and targeting.
Don’t underestimate the power of Facebook ads. Using paid ads is a simple way to not only increase activity, but also allow you to generate downloads of your offers and help you build your email list.
