Writing is perhaps the #1 cornerstone of becoming an authority.
It is also essential for SEO, social media and attracting the attention of journalists.
Despite that, many experts and business owners are wondering how to keep up with developing blog posts and content when they have so much else to do. Sound familiar?
Khaled Housseni, author of three New York Times best sellers, sums up the proper attitude of a writer by stating the obvious solution:
“I have met so many people who say they’ve got a book in them, but they’ve never written a word. To be a writer — this may seem trite, I realize — you have to actually write. You have to write every day, and you have to write whether you feel like it or not.”
In addition to procrastinating when I don’t feel like writing, I get distracted easily. Staying focused on writing can sometimes feel harder than climbing Mount Everest in fuzzy bunny slippers.
Perhaps you are wondering how to become a writer and also need a bit of help to keep things moving. This could even be a nudge to find a ghostwriter.
So for a little bit of inspiration, I am going to explore how often thought leading writers – and bloggers in particular – write. Just keep in mind that these are the best of the best and the main thing you need to take away is that you need to do it and to stick with it at any level.
The key is consistency, even if it is just writing one blog post a month.
You should also NEVER give up because success often shows up later than a stoned junior high school student.
Neil Patel is an outrageously prolific writer and CEO of at least 2 very successful companies. Below is his 2015 schedule:
- Seth Godin – sethgodin.com
Seth Godin is one of the world’s top bloggers and marketers. As you can see, his level of commitment is clear:
- Jon Morrow – smartblogger.com
I’m kind of Jon Morrow obsessed right now and I am taking his blogging classes. Jon wrote a single post that got over a million views! Here’s how he got good:
- Chris Brogan – chrisbrogan.com
And here’s how Chris Brogan, one of team most famous social media experts of all time, originally built his writing muscles:
- Dan Kennedy – dankennedy.com
Dan is one of the highest paid copywriters in the world.
This is paraphrased from hearing him talk at the 2015 Authority Marketing Summit:
The Summit was broken into 2 days and two main topics, “writing yourself into existence” and public speaking, so it’s clear what tactics he sees as most critical.
Dan doesn’t check email or use the internet…
Call it extreme but it seems to work for him and I think you can see a clear time management trend developing across authors.
- Lee Odden – toprankblog.com
Lee has been named #15 of top 100 online marketers and runs one of the top content marketing blogs in the word.
I saw Lee at HubSpot’s Inbound conference in 2015 and he described how many blog posts he has written over the years.
I guess we have some catching up to do, according to this interview on Copyblogger…
- Michael Hyatt – michaelhyatt.com
Michael is famous for helping people understand they need a platform, like a blog and email list, if they want to sell more books and get more leads.
In 2012 he said:
- Ann Handley – Annhandley.com
Ann co-founded ClickZ.com, is a best selling author, writes for Entrepreneur magazine, is Chief Content Officer at MarketingProfs and is a top 20 women blogger. Hardly a resume that comes from chilling on the couch.
- Jeff Goins – goinswriter.com
Jeff built a blog of over 100,000 readers in two years and writes daily from faith and the heart.
- Bryan Clark – copyblogger.com
Bryan Clark, is CEO of Rainmaker Digital and founder of Copyblogger.
According to SEMrush, his blog has almost 60,000 keywords driving Google traffic to it.
He started off more aggressively and is now in the following routine, as can be seen in clips from an interview with Kelton Reid:
Below are some quick quotes from and about writers that are not marketers, to get a variety of perspectives:
- R.R Tolkien
Some people write a novel in a few months and for others it takes over a decade of consistent writing.
- Stephen King
Stephen King writes 2,000 words a day and says:
- Ernest Hemingway
- E.B. White
- Haruki Murakami
- Maya Angelou
Maya Angelou shares her process:
- William Faulkner
As an entrepreneur and CEO of a small business, I wear more hats than an intern at a circus, so I need systems and a routine.
When teaching others how to become a writer, Stephen King suggests committing to 2,000 words per day. Many others simply suggest writing with some type of regularity to form a habit.
One thing is for sure, most of us will benefit from developing a more consistent pattern.
In the days where most people ignore commercial advertising, having something genuinely helpful for potential customers may be the only way to stand out.
Without writing, no blog post, social post, book, infographic or content will ever be created.
How many hours a day or pages a week do you think it will take to make a difference to your bottom line and make you feel good?