It has been a fast moving start to the fall and we are seeing a lot of new business activity and excitement for content focused campaigns. Fixing technical SEO and conversion issues are also keeping us busy. Here are a few recent favorite finds / trends.
- Google to update its Penguin algorithm to perform in real time
This means that instead of waiting every six months or a year for your disavow link cleanup to work, you should now be able to see results perhaps instantaneously. This is HUGE news for people suffering from Penguin penalties.
- How Content Marketing Impacts Your Bottom Line [Infographic]
Content marketing can increase top of the funnel traffic, build trust, and generate leads. Hubspot shares tips on making content work harder to improve your bottom line, such as prioritizing both on-site and off-site content as well as being patient.
- 5 Million Active Advertisers on Facebook and TV-Like Ad Buying
Facebook’s move to be more pay to play is apparently working. Lots of new ad formats to check out. Our agency is doing more and more with paid content promotion with Facebook, LinkedIn and more. I expect this trend to continue and the cost to rise, perhaps a little bit like Google paid ads did.
- Twitter Cuts 336 Jobs and Jack Dorsey is back as CEO
Twitter is going through growing pains and it will be interesting to see what founder Jack Dorsey can do to bring it into its second act. @realdonaltrump gained 160k followers during the rival democratic debate recently, showing how engrained Twitter is in the media and politics but it’s not for everyone. Let’s hope things turn out well and that it can balance organic and pay to play.
- Authority Marketing Summit November 11-12 – Charleston SC
Dan Kennedy and Adam Witty of Advantage Media Group are hosting what sounds like an amazing conference called the Authority Marketing Summit.
Topics include:
- Advanced Strategies for Speaking to Influence and Speaking to Sell
- Advanced Strategies for Writing and Publishing
- Book Marketing Blueprint
Conclusion
I had a great time speaking at the Fuel Lines ad agency new business conference last week and learned so much from the many amazing speakers and marketing experts there. Website and content marketing are going through big changes and as an authority, it’s critical to keep on top of the trends.
