I recorded a 45 minute podcast with John Jantsch of Duct Tape Marketing this week and I was inspired by his weekly favorite’s blog post routine. Every Saturday he recaps a few of the best things he found in his research during the week and I thought I would give the same type of post a shot.
To get this started, I began looking at my Chrome browser history and it was actually a lot of fun looking back at the last seven days of research.
Here are my top 5 online marketing tips and favorite pieces of content that I found this week:
This is an older piece that I have read several times but I get something out of it every time I read it. My take away is that if Neil Patel can write that much while running two amazing companies, then I should stop being flustered about having too much on my plate and just do it.
Making an outline for each blog post before I write is going to be a new priority of mine.
- Using Author Tags to Grow Your Audience By Vadim Lavrusik, Facebook Product Manager
Looks like Facebook has an authorship tag that experts and authorities need to know about. I have a draft post about this I am writing which I will share in the coming weeks.
- EPISODE 6: THE TOP 10 MISTAKES BLOGGERS MAKE [PODCAST] by Michael Hyatt
What an awesome podcast about how to avoid mistakes when blogging. My biggest take away is one I’ve heard many times and still struggle with, which is to keep consistent in terms of how often you post and preferably what days you post. Consistency is more important than quantity.
- How Much Does the Modern Content Marketer Need to Know about SEO? by Copy Blogger’s rainmaker.fm
Some people say SEO is dead but you need to stick around for the * that goes with it. It’s only dead if you lack a sizable content strategy or focus on outdated tactics. Check out this podcast for more inspiration about where SEO has headed.
- Why Most Colleges Don’t Teach Internet Marketing By John Rampton for Inc.com
We have a lot of interns that come from some very good colleges to work with us. They have been studying online marketing, yet an extremely common response they give us is that they learned more in the first week or two with us than they learned in the last few years. That is because many colleges just don’t move fast enough to keep up with the quick changes in digital marketing. If you want to learn digital marketing, check this out and rethink how you study.
Check out more fav’s on the Duct Tape Marketing blog.
Conclusion
In addition to all these great pieces of content, I am super excited to be taking the blog post promotion course with Kristi Hines and to have recently signed up for Michael Hyatt’s Platform University.
Even though there is a ton of learning to do and endless research to perform, if you write as little as 1-3 blog posts a week, you can make great progress building your authority. You just need to be smart about how you organize your time and process.
What are some of your favorite digital marketing tips and content?
