What is authority marketing and why should you know about it? John McDougall explains what it is, what it involves, and how it can position you as an expert.
Authority marketing is where you build a personal brand and “positioning” around your expertise. This will help you individually but will help your brand immensely by showing off the depth of your teams knowledge. By developing valuable content such as a book, a blog, podcasts and videos you will be seen as a better resource than your peers […]